Start here.
The site has twelve guide pages and three case studies. You do not need all of them. Pick the path that matches your current problem and read in order.
How the content is divided
The site has two sections. One covers text — architecture, query patterns, structured data and writing. The other covers images and page layout. They are not separate subjects; the second half explains what the first cannot.
Below are three paths through that content. They are not split by level of knowledge but by what your current problem is. Each lists the pages in the order they build on one another, with a reading time.
Path 1 — I am building a new site
About 50 minutes in total.
| # | Page | Why in this order |
|---|---|---|
| 1 | Semantic SEO architecture | Establishes the terms: macro topic, cluster, micro-intent, entity and attribute. Everything else builds on this. |
| 2 | Query templates | Gives the threshold that decides whether a query deserves its own URL. Without it the map expands without control. |
| 3 | Clear writing | How to write a page once you know what its intent is. |
| 4 | Schema markup | Last, because it describes content that has to exist first. |
| 5 | Our process | Six gates and the order in which all of it is carried out. |
Path 2 — I have a site that does not rank
About 45 minutes in total.
| # | Page | Why in this order |
|---|---|---|
| 1 | Audit example | Shows what a complete finding looks like and how it differs from an opinion. |
| 2 | Query templates | The most common cause of stagnation is several URLs competing for one query. This is the criterion for spotting it. |
| 3 | Semantic SEO architecture | How the map is reworked when the pages already exist. |
| 4 | Main content and layout | If a page ranks but does not convert, the cause is often the layout rather than the text. |
| 5 | taxi.co.rs case study | The same logic applied on a project in production. |
Path 3 — I want to understand AI search
About 40 minutes in total.
| # | Page | Why in this order |
|---|---|---|
| 1 | leskovac.taxi control case | Start here because it shows the limits of the measurement before you get used to the numbers. |
| 2 | taxi.co.rs case study | Which pages AI search actually uses, and in what proportion. |
| 3 | Visual search | Documented signals and a test protocol that does not rely on guessing. |
| 4 | Computer vision | What a model can extract from an image, and where what can be claimed ends. |
What you will not find here
- SEO fundamentals. The site assumes you know what indexing is and what a
titletag does. The subject is semantic SEO, not SEO in general. - Guaranteed results. No figure on this site is presented as something that will repeat on your project.
- Results attributed to a single change. Where several things changed at once, that is stated.
- A tool that does the work for you. The checks here are manual, because no validator performs the last step.
Not sure which path fits?
Send a URL and a goal — you will get an assessment of the problem, not a quote.
Request an assessmentFrequently asked questions
Where do I start with no SEO background?
With the path “I am building a new site”. It opens with the page on topical authority, which establishes the basic terms before moving into technical detail.
How long does it take to read the whole site?
About two and a half hours for all the guides across both silos. None of the paths below asks you to read everything — the longest is around 50 minutes.
Do I have to read in order?
You do not have to, but the pages build on one another. Where a prerequisite exists, it is stated at the top of that page.
If you need the work rather than the reading, skip to services and pricing.