Choose an audit when an existing site has content but lacks a clear architecture or internal consistency. Choose a build when the topical map, the code, the content and the measurement need to be designed together.
Send a URL, the business goal and the single page that matters most. You get an assessment of the problem and a rough scope — no obligation and no account access.
from €500An impact map, problems ranked by priority, worked examples of the fixes and an implementation backlog.
from €1,200Architecture, semantic HTML, a cohesive JSON-LD graph, content and measurement from the first URL.
The assessment is free and commits you to nothing; a reply arrives by email within a few working days. Fees are fixed and confirmed before work starts. The final figure depends on the number of URLs and languages; what is and is not included is set out on each service page.
The full flow is on the process page, and you can see the shape of a deliverable in the audit example. What preparing for AI search involves is set out on the page about AI search and SEO.
Problem: pages get written in whatever order they come to mind, so two of your own pages end up asking Google for the same thing and both lose.
Deliverable: the list of pages the site should have, and what each one covers, before the first one is written.
Example: how the map was built →Request a build planProblem: there is content, but Google cannot tell which page is there for what.
Deliverable: a list of specific pages with specific mistakes, ordered by what to fix first.
Example: the audit example →Request a site auditProblem: hundreds of pages with no order — new ones keep being added, and traffic does not grow.
Deliverable: a layout in which every page has its own job and none gets in another’s way.
Example: 23 city hubs →Request a scope estimate| Situation | Usually the right choice |
|---|---|
| The site has content but no clear architecture | Audit |
| Several URLs compete for the same query | Audit |
| Rankings exist but conversions do not | Audit first, build only if the structure cannot be repaired |
| The site does not exist yet | Build |
| A rebuild is planned for other reasons anyway | Build |
| The current structure cannot support the business goal | Build |
If the answer is unclear from your side, send the URL. Saying that an audit is enough is a cheaper and more honest answer than quoting a rebuild that is not needed.
You will get an assessment of which service makes sense and what to solve first.