From diagnosis to a working SEO system.
Choose an audit when an existing site has content but lacks a clear architecture or internal consistency. Choose a build when the topical map, the code, the content and the measurement need to be designed together.
Two clear deliverables
Three things we check before quoting
- Which business function of the site has to be measurable?
- What data and evidence do you actually hold?
- Which URLs should be kept, merged or built?
The full flow is on the process page, and you can see the shape of a deliverable in the audit example.
Which one fits your situation?
| Situation | Usually the right choice |
|---|---|
| The site has content but no clear architecture | Audit |
| Several URLs compete for the same query | Audit |
| Rankings exist but conversions do not | Audit first, build only if the structure cannot be repaired |
| The site does not exist yet | Build |
| A rebuild is planned for other reasons anyway | Build |
| The current structure cannot support the business goal | Build |
If the answer is unclear from your side, send the URL. Saying that an audit is enough is a cheaper and more honest answer than quoting a rebuild that is not needed.
Send a URL and the project goal
You will get an assessment of which service makes sense and what to solve first.